about me

my story

art direction, design, web design, social media

Hi, I’m Sophie Pieters, a 30-year-old creative specializing in design, art direction, and concept development. I love turning ideas into thoughtful, visually strong work, whether that’s through food photography, beauty campaigns, or brand identities and logo design. My approach combines a strong sense of aesthetics with clear, strategic thinking, always aiming to create work that feels both meaningful and engaging.

experience

  • I like turning simple ideas into distinctive visual worlds. From setting the creative direction to guiding shoots and execution, I bring all the pieces together into one cohesive story.

  • I turn concepts into clear and engaging design. From campaign identities to everyday communication, I use typography, imagery and composition to create work that stands out while staying recognizable.

  • I create digital experiences where aesthetics and usability go hand in hand. From structure and layout to the smallest details, I design websites that feel intuitive, engaging and easy to navigate.

  • I create social content that taps into what’s happening right now. From cultural moments and special occasions to everyday observations, I turn timely insights into playful content made to catch attention.

  • I use AI as a space for visual experimentation. It allows me to explore unexpected styles, build new worlds and quickly test creative directions, combining new technology with my own perspective and art direction.