Albert Heijn mediterranean weeks

For Albert Heijn’s Mediterranean Weeks, we tapped into a familiar holiday habit: Dutchies often bring home a word or two from their favourite destinations and casually add them to their everyday vocabulary.

We used this playful insight to bring France, Spain and Italy together in one cohesive campaign, while giving each country its own character. I worked on the concept development, guided the photography and oversaw the rollout across in-store materials, advertising and DOOH.

Collaborators
Art Direction: Sophie Pieters
Copywriter: Larissa Hendriks
Concepting: Larissa Hendriks & Sophie Pieters
Photography: Joram Blomkwist
DTP: AH Studio