Albert Heijn X SAIL

For SAIL Amsterdam, we were asked to transform a ferry into an
eye-catching expression for AH to go, showcasing the wide range
of products available on the go.

We developed the concept around the ferry as a moving canvas, bringing the AH to go assortment to life in a bold and playful way. From concept development to guiding the photography and overseeing the final execution, we made sure every element came together as one strong visual statement.

Collaborators
Art Direction: Sophie Pieters
Copywriter: Hester Klop
Concepting: Hester Klop & Sophie Pieters
Photography: Sven Benjamins
DTP: Bas van der Schaaf