Albert Heijn Easter 26’

For the 2026 Easter campaign, we built on the existing key visual from the previous year, while giving the campaign a fresh update.

We elevated the photography by developing a new concept and art direction, alongside subtle adjustments to the background and overall visual language. From there, I translated the refreshed campaign across a wide range of touchpoints, from in-store materials to DOOH and adverts, creating a consistent look and feel throughout the entire campaign.

Collaborators
Art Direction: Sophie Pieters
Copywriter: Hester Klop
Concepting: Hester Klop & Sophie Pieters
DTP: Laura Offerman & Jeffrey van Gaal
Photography: Joram Blomkwist
Styling: Laura Vijselaar