MINI

MINI introduced its first fully electric car dedicated exclusively to educational purposes. The brief was to create a distinctive wrap that would express a sense of speed and movement, while clearly reflecting the car’s electric character.

For the design, I developed a dynamic visual language inspired by energy and electricity. The result brings these elements together in a bold graphic wrap that emphasizes both the performance and electric identity of the MINI.

Collaborators
Art Direction: Sophie Pieters
Concept: Sophie Pieters
DTP: John van Empel