Etos Father’s Day

For Etos’ Father’s Day campaign, we started with a simple and relatable insight inspired by our own dads. When asked what they would like for Father’s Day, the answer was often the same: “Doe maar wat”, roughly translating to “Anything is fine.”

We turned this familiar response into the heart of the campaign with the “Doe maar wat Top 30”: a curated selection of 30 Father’s Day gifts for dads who claim they don’t know what they want.

The concept was rolled out across both in-store and social channels, turning a typically unhelpful dad response into a playful way to find the right Father’s Day gift.

Collaborators
Art Direction: Sophie Pieters
Concept: Larissa Hendriks & Sophie Pieters
Copywriting: Larissa Hendriks
Photographer: Sven Benjamins